804-357-7338

Marketing Services

COMPETITIVE INTELLIGENCE PLAYBOOKS

How well do you know your competition? The modern market requires an intimate knowledge of their products and strengths on a head-to-head basis. Canary's Competitive Action Research goes beyond product, pricing and placement to reveal mindsets, tactics, channels. targeting, data and vendors. An assessment is useful. We deliver a playbook to greater market success.

PRIMARY RESEARCH

How well do you know your customers. Whether your focus is on attracting more policyholders or more producers, today's multi-channel marketing requires exacting profiles of who you are trying to reach and why they value (or don't value) your products. Our primary customer research will illuminate your customers' interests and desires revealing sub-segments that are ripe for greater targeting. We'll also tell you what your customers are saying about your competitors and how their customers and your customers differ. The final deliverable is a target list for top-line revenue expansion.

MARKETING PROGRAM DEVELOPMENT & MANAGEMENT

We've developed new channel and marketing innovation roll outs for major carriers. We can handle every element of program development from scoping and budgeting through vendor selection and program optimization. All of these engagements are based on success pricing so you can be confident that we will deliver value.

Operations Services

STRAIGHT THROUGH PROCESSING (STP)

The essence of design is to keep removing the un-nessary to focus on the vital. Our STP design process will help you create effective, efficient processes that meet your goals without the overhead of outdated workflows.

EX-SOURCING

The modern practice of innovation benefits from chains of external partners led by experienced managers tasked with generating revolutionary change. Using this approach, we have implemented new products in as little as 90 days (including filings). We can show you how .

FOR MORE INFORMATION

Phil Walker
pwalker@canarypartners.com
804-357-7338

or

Si Baitler
scbaitler@canarypartners.com
310-968-3338